Targeted Audio Advertising with Google Part 3 – Conclusion

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Is Google becoming less of a search company, and more of an advertising company? These two patent applications (discussed in part 1 and part 2) cover an advertising system that include ads on television, radio, podcasts, audio and video streams, and telephones, and while most involve determining relevancy, few concern serving search results.

The Goog 411 service does provide local search on the phone, and a video search example provided also allows for search possibly along the lines of what podzinger offered. Google TV Ads and radio ads focus upon ease of advertising, determinations of relevancy, and the serving of ads, but are a move away from Google’s search background.

The patent applications do move on to cover such additional topics such as determinations of ad spots, how filters might work for ads, and revenue sharing between Google and publishers. Will this advertising model be the one that emerges from Google in serving audio ads on television, radio, internet, and the phone?

It’s early, and hard to tell, but it has the earmarks of Google’s advertising philosophy upon it – automating advertising as much as possible, trying to match relevant ads with content, and enabling bidding for ad spots.

There are a lot of interesting possibilities behind what this might bring. For instance, the patent filings note that advertising could be used to subsidize additional content from audio publishers, or services such as:

  • voice-mail,
  • live chat,
  • ring tones,
  • song downloads,
  • song plays,
  • audio program downloads,
  • audio program plays,
  • telephone services,
  • walkie-talkie services,
  • others.

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