Learn SEO Directly from the Search Engines
From June 11th to June 15th, the ACM Special Interest Group on Electronic Commerce (SIGECOM) held its eighth conference in San Diego, California. There were a good number of accepted papers for the conference, and I was able to hunt a few of them down online. Budget Optimization in Search-Based Advertising Auctions (pdf) Cliff Stein … Read more
Google described some of the Janitors it uses to crawl facts on the Web in a recent patent application. Google has been working on extracting data from a wide variety of sources on the Web, but there are problems with a lot of that information. Some examples: One site may use a certain format to … Read more
In a digital map system, like Google Earth or Google Maps, it is possible for users to annotate placemarks using brief descriptions relevant to those locations. The Google Earth Community is filled with examples of such placemarks. It’s also possible to come up with your own custom Google Maps using the Google Map API, or … Read more
Imagine owning a baseball related website and sponsoring a layer on Google Earth, where you show all of the major league and minor league ball parks, as well as historically important locations (Babe Ruth’s birthplace, Negro league stadiums, etc.). Consider also including the training camp stadiums. Seriously, ESPN or CBS or Baseball News, or Major … Read more
The Web isn’t a static place, where pages remain the same, as search engines try to index and lead searchers to information. A new patent application from Ask.com explores this stream of data, and trends within it, and how those can be used to improve search rankings and advertisements, as well as supplying searchers with … Read more