Learn SEO Directly from the Search Engines
Google’s sitelink feature provides searchers with shortcuts to in-domain pages “based on user behavior and possibly site structure” to bring searchers one step closer to a destination that they may be aiming at in a search that they had performed. A study and paper from Microsoft explores a similar type of teleportation, but to a … Read more
Advertisers and searchers can benefit when a search engine collects geographic information from the Web and indexes it by associating that geographic information with a system of overlapping and adjacent geographic boundaries for the locations. It can mean using considerably less geographically related keywords to bid upon, and on smarter geographically related search results. In … Read more
Ask.com’s patent application published this week, Methods and systems for generating query and result-based relevance indexes, notes that information from users’ queries and interactions with search results is limited in use to provide more relevant results to searchers. That kind of information includes time of searches, the geographic sources of queries, and demographic variables about … Read more
How might a search engine approve or reject ads automatically, without human review, on the basis that the ads are annoying or displeasing in some way? Without considering the very large volume of ads that get presented to Google everyday, you might think that they would manually review every ad that advertisers present for publication, … Read more
Imagine writing an email or blog post or forum post or IM message, and having a button that you can press that will perform queries based upon what you’ve written and found relevant lists of search results based upon your content, for you to include with what you have written. Those can be maps and … Read more