Yahoo Patent Filings on Indexing and Advertising Using Geographic Boundaries

Advertisers and searchers can benefit when a search engine collects geographic information from the Web and indexes it by associating that geographic information with a system of overlapping and adjacent geographic boundaries for the locations. It can mean using considerably less geographically related keywords to bid upon, and on smarter geographically related search results. In … Read more

Should a Search Engine Sell Business Intelligence Gathered from Searchers’ Queries?

Ask.com’s patent application published this week, Methods and systems for generating query and result-based relevance indexes, notes that information from users’ queries and interactions with search results is limited in use to provide more relevant results to searchers. That kind of information includes time of searches, the geographic sources of queries, and demographic variables about … Read more