Yahoo Query Revisions Based upon Anchor Text Pointing to Search Results

Imagine someone searching for “Internal Yahoo Reorg Memos” (without the quotation marks) at Yahoo.com. You might end up with the following results: www.valleywag.com/search/internal-memos/bydate www.valleywag.com/search/internal-memo www.techcrunch.com/2007/02/14/text-of- email-to-all-yahoos www.churchofthecustomer.com/blog/2007/02/ the_jerry_magui.html www.advogato.org/person/adulau/diary/49.html www.kimandrewelliott.com/bbg_2007_reorg.html www.techcrunch.com/2006/12/07/metacafe-may-be- sold-for-200-million http://www.news.com/Gates-memo-warns-of– disruptive-changes/2100-1014_3-5940792.html http://www.pharmalot.com/2007/10/keep-the-old- antidepressant-med-guides-poll/ http://wonkette.com/search/political-appointees/ Now imagine that the search engine might look at the links pointing to each of those pages (and … Read more Yahoo Query Revisions Based upon Anchor Text Pointing to Search Results

Ranking factors for Your Google Earth Video and Other Objects

Earlier this month, the ability to watch YouTube Videos In Google Earth was reported. The Google Maps User Guide also describes how videos can be added to Google Maps, and how those maps can be viewed in Google Earth. A couple of new patent applications from Google look at how objects can be shared in … Read more Ranking factors for Your Google Earth Video and Other Objects

How Google May Blend Information From Feeds and Extracted Data For Search Results

In Google’s search results, depending upon your query, when and where you are searching, and what your browser and search engine settings might be, you may receive a different set of search results than other folks performing a search using the same query terms. And those results may include a mix of links and images … Read more How Google May Blend Information From Feeds and Extracted Data For Search Results

Yahoo on Issues and Solutions for a Pay-Per-Action Model in Online Advertising

In August 2007, the First International Workshop on Data Mining and Audience Intelligence for Advertising (ADKDD’07) was held so that participants could share their thoughts on how data mining and advertising interact, and address issues in this field. One of the papers discussed during the workshop from Yahoo Research, was Pay-per-action model for online advertising, … Read more Yahoo on Issues and Solutions for a Pay-Per-Action Model in Online Advertising

Microsoft Search on the Seasonality of Keywords

Changes in seasons can trigger changes in the number of searches that people use for certain queries and topics. For many website owners, understanding those seasonal variations may lead to more visits from people who are interested in what they offer upon their pages. By seasons, I don’t just mean winter, spring, summer, and fall. … Read more Microsoft Search on the Seasonality of Keywords