Google Patent on Web Spam, Doorway Pages, and Manipulative Articles

manipulative articles

How May Google Handle Manipulative Articles it Finds on the Web? A patent granted to Google today explores Webspam and manipulative articles and links on the Web. It describes how the rankings of pages may be influenced if they are identified as “manipulative.” The identification of manipulative articles and how they might be grouped, and … Read more Google Patent on Web Spam, Doorway Pages, and Manipulative Articles

Landing Pages and Google’s Website Optimizer Patent Applications

(Updated 11/26/2007 at 4:30pm to clarify the relationship between Google Website Optimizer and Google Analytics) Google introduced a new tool in October of last year, the Website Optimizer, that enables website owners to test out different versions of pages on their website. Some new patent applications from Google focus upon testing and optimizing landing pages … Read more Landing Pages and Google’s Website Optimizer Patent Applications

Google on Generating Statistics from Search Engine Query Logs (Google Trends and More)

google trends

How might statistics created from user query logs be useful to search engines and to searchers? A Google patent application published at the World Intellectual Property Organization, Systems and Methods for Generating Statistics from Search Engine Query Logs (opens in new window), explores how such statistics might be created. The filing lists Olcan Sercinoglu, Artem … Read more Google on Generating Statistics from Search Engine Query Logs (Google Trends and More)