Ok, so why is a blog that usually focuses upon internet marketing and search-related patents publishing a post about saving amphibians? The short answer is that I was asked very nicely, by Jeff Davis of Frog Matters and Amphibian Ark. The longer answer is addressed by some other folks who are also posting about the … Read more 2008 is the Year of the Frog
How Search Engines May Identify Malicious Web Sites Unfortunately, there are web pages that can be harmful to visit. Google researchers discussed the identification of malicious code on web pages earlier this year in The Ghost In The Browser: Analysis of Web-based Malware (pdf). The Google paper’s authors tell us that the focus of delivery … Read more Malicious Web Sites: Identification and Filtering
I rarely write about the search marketing industry here, focusing mostly instead upon search-related patents and papers, and an occasional event. There are some happenings and posts that I do want to point out though. I was asked to be a judge in the semi-finals of 2007 Rubber Chicken Award for Humor in the SEM … Read more And the winner is….
Choosing the right character set for your web page might mean that it is easier for a search engine to understand what language your page is in, though there are also other ways that it might be able to determine that. But, what about when someone types in a query? – How does a search … Read more How Does Google Know the Language of a Query?
In my last post, I wrote about how Microsoft might use an automated method to identify blogs, and how that method might work. I wondered why they might be interested in doing that, and received some great comments on the post. One reason I that appealed to me is that a search engine would want … Read more Reranking Search Results Based Upon Personalization and Diversification