Redefining Navigational Queries to Find Perfect Sites

A number of search engine researchers look at queries that searchers type into a search box, and break them down into three kinds of queries based upon the intent of those searchers – navigational, informational, and transactional. Navigational queries have been seen as searches where someone searching intended to find a specific known site.

Imagine instead considering a navigational query to be one where a perfect site exists that is an ideal one for a search engine to show to a searcher in response to that query, regardless of whether they knew about the site or not. A search engine might put that perfect site at the top of search results, and not worry too much about other results shown.

When is a query a navigational query, and when might a site be considered a perfect site for that query?

A recent patent application from Yahoo transforms the meaning of what a navigation query is, and finds a way to automate the process of determining whether a query is navigational, and whether a perfect page does exist for that query.

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Smarter Google Maps Would Add Movement and Templates for Tasks

Would you use an internet mapping system that could show you changes in distances to places that you’ve identified as you move around? How about one where specific templates could be created to show you information about locations to help you with tasks such as home hunting or school hunting or vacationing? Google explores those … Read more Smarter Google Maps Would Add Movement and Templates for Tasks