There are many web sites for nonprofit organizations online that could use a little direction, a little help from people in the web design and internet marketing communities. I came across a site this weekend that works to connect professionals interested in helping non-profits with organizations that need their help. The Taproot Foundation is a … Read more Pro Bono Opportunities for Non Profit Web Site Marketing and Development
How much of a responsibility do search engines have to police the internet, and protect their users from email and instant message and web spam, phishing fraud, and misuse of chat rooms? How can search engines be socially responsible and work towards keeping consumers from harm? How effective can they be in pro-actively identifying and … Read more Yahoo Robots Combat Spam and Phishing
When stockbrokers who spend their day searching for financial information about different businesses type the word “Starbucks” into Google’s search box, chances are that they are more likely to be looking for stock price information than the closest place that they can get a mint mocha chip frappuccino. When a city-dwelling college student, who likes … Read more Google One Boxes For Local Results
As a webmaster, when you put a page up on the web, there may be parts of that page that you may not want to have indexed by a search engine. Many web pages contain information that isn’t unique to each page, such as the navigation for a site, copyright notices, advertising, links to other … Read more Which Sections of Your Web Pages Might Search Engines Ignore?
Yahoo was granted a patent this week which describes how anchor text in links may be used to increase the relevancy ranking of a page pointed to by that anchor text. The patent was originally filed in 2002, and it discusses how anchor text might work while naming the Altavista search engine as a possible … Read more Yahoo Patents Anchor Text Relevance in Search Indexing