How Google Might Advertise on Social Networks

If you were an advertising network, interested in presenting ads on a social network, what kind of advertising model might you come up with to offer the owners of that network, that might encourage people to advertise upon that site? A recent patent application from Google explores using social profile information from members of a … Read more How Google Might Advertise on Social Networks

Google to Help Content Creators Find Unauthorized Duplicated Text, Images, Audio, and Video?

I’ve written in the past about many of the reasons why you might find the same content at different pages on the Web, and some of the problems that duplicate content might present to search engines. When someone performs a search on the Web, a search engine doesn’t want to show more than one page … Read more Google to Help Content Creators Find Unauthorized Duplicated Text, Images, Audio, and Video?

How Google Might Personalize Search Results

personalize search results

How May Google Personalize Search Results for Different Searchers? Not long ago, during a search at Google, a message at the top of the search results told me that my results were, “Customized based on recent search activity.” A link next to that message provided more information, telling me that if I signed into my … Read more How Google Might Personalize Search Results

Google Using Novel Content as a Ranking Signal?

Novel content as a ranking signal

If you search for news at Google News, you’ve probably noticed that you can view news articles by date or by relevance. Many of the news articles that you find in Google News are from sources like wire services, where the information is shared amongst many newspapers. Reporters have the option of adding additional information, … Read more Google Using Novel Content as a Ranking Signal?

Preferred Country Results at Google

country specific results

While you can search at google.com just about anywhere in the world, you can also access Google at many different country-specific addresses, such as google.co.uk, www.google.fr, www.google.co.in. And when you do, you may see country-specific results. Chances are if you search at one of the country-specific Google address, the results you see may be biased … Read more Preferred Country Results at Google