Problems with Portals: Yahoo on Keeping Visitors Around

When you run a large portal site that provides updated information regularly, one of the goals you have is keeping people on your site so that they can see your content and your advertising. When you run a search engine, one of your goals is helping visitors find what they want quickly, showing them relevant … Read more Problems with Portals: Yahoo on Keeping Visitors Around

Writing Content for Small Businesses Online

There are creative ways that a small business may use to help visitors find them online, engage those visitors and customers, and keep them coming back. The Small Business Administration has a article that describes some ways that many businesses can use to promote their business in 15 Foolproof Ideas for Promoting Your Company. The … Read more Writing Content for Small Businesses Online

Boosting Brands, Businesses: How a Search Engine May Rewrite a Query Using Entity Detection

query rewriting with entity detection flowchart

Rewriting a Query Using Entity Detection Google has several special search operators that you can use in a search to specialize your searches. One of those special search operators is the “site” operator, which allows you to restrict your searches to a specific domain or website if you use a special “site” command (or operator). … Read more Boosting Brands, Businesses: How a Search Engine May Rewrite a Query Using Entity Detection

How Geographical Intent on a Page may help Optimize Pages Better

How much does optimizing a page for a geographical intent help with positive search results? Many websites involve businesses or organizations that provide goods or services or information relevant to people at a specific location, like the location of a hotel or a dentist’s office in a certain city, or building regulations for a specific … Read more How Geographical Intent on a Page may help Optimize Pages Better

Google’s Paid Search Human Evaluators

A newly granted patent from Google provides details on how advertising from Google may be evaluated by human evaluators… Last September, Scott Huffman, leader of Google’s Search Evaluation Team, told us about efforts behind the scenes to measure and improve the quality of Google’s search results in a post at the Official Google Blog titled … Read more Google’s Paid Search Human Evaluators