Learn SEO Directly from the Search Engines
Anchor text in a link pointing to a page is often used by search engines to determine what a page being linked to is about, and to determine what words and phrases that page is relevant for. But, there are a number of issues raised when anchor text is used by search engines in that … Read more Search Engines Applying Different Anchor Text Relevance from the Same Site and Related Site Links
The purpose behind SEO isn’t to outrank every other site on the Web for certain queries. The purpose behind SEO isn’t to draw large amounts of traffic to a web site. Rather, the purpose behind SEO is to make it easier for people to find a site that they are interested in, that offers what … Read more Evaluating the Relevancy of Search Results Based upon Position
The Google Onebox is a search result that sometimes appears below sponsored advertisements and above organic search results when you perform a search at Google. An example is when you perform a search such as a city name and the word “weather”. Google also offers specialized Google OneBox for Enterprise results for customers who use … Read more Google Subscribed Links Patent: Why Do Some OneBox Results Require No Subscription?
When I’m looking for information on a topic, I’ll rarely stop at one search regardless of how good or poor the information I find on the topic might be. I’ll look at some of the results that I receive from my search, and possibly change the words I use in my search based upon what … Read more A Taxonomy of Rewriting Search Terms
Webmasters sometimes move web sites from one domain to another, change the URL structures pointing to their web pages, or rename those pages themselves. Changing the URLs for pages isn’t something that should be done without a lot of thought, and without very good reasons. Especially if there are many links and references on the … Read more Does the Ownership of Redirected URLs Matter to Search Engines?