Learn SEO Directly from the Search Engines
A few months ago, I stopped at a store to search for a new phone. The place I stopped at offered a couple of dozen different models of phones with different features, and I narrowed my search down to three or four that listed features on their boxes that sounded interesting. Usually, I’ll look online … Read more How Google Might Let you Shop by Camera Phone
How often do search synonyms make a difference in searches at Google? When someone searches the Web, a challenge they face is using the right words as a query in searches to find what they are looking for. Search engines rank pages based on the prominence of terms from a query appearing on pages. If … Read more Google Search Synonyms Are Found in Queries
Search engines have evolved tremendously since they first started appearing on the Web more than a decade ago. I thought it might be fun to take a look back at some of popular search engines of yesterday, and spent a little time at the Internet Archive traveling back to the earlier days of search. I … Read more What Did Search Look Like a Decade Ago?
When you visit a search engine, and type a word or phrase such as “Hilton,” or “ESPN,” or “Nature Conservancy,” into a search box, chances are that you want to visit the home page for Hilton Hotels, or ESPN or the Nature Conservancy. If the pages for those sites show up at the top of … Read more Microsoft on Navigational Search Queries and Best Match
If you search for “pizza,” or “movie times,” or “division of motor vehicles,” there’s a chance that you might want to find information about where to get pizza near you, or to find what films that local movie theatres or showing, or find out more about driver’s licenses in your area. This is true even … Read more How Search Engines Might Divine the Intent behind Regional Queries vs. Global Queries