Learn SEO Directly from the Search Engines
Three patents granted today to Google, Microsoft, and Yahoo all describe how each of the search engines might take a close look at page addresses, or URLs on dynamic web sites. I wrote about the patent from Microsoft back when it had just been published as a pending patent application, in Microsoft Creating Rules for … Read more Google, Microsoft, and Yahoo Patents on Interpreting Dynamic Page URLs
I’ve been thinking about government SEO and asking myself how local governments could use their websites to help them govern more effectively and save money. The question led to this post. Building Bridges in Communities Reading through one of the local weekly papers in my area I noticed a large public notice announcing a public … Read more Government SEO: What Does Your Local Government Web Site Offer Visitors?
There’s been some recent news about the possibility of Google working with the Dish Network to bring searches for television programming and YouTube videos to TVs, reported at places like the Wall Street Journal. The WSJ article tells us that besides actual tests of a Google settop box that allows searching for TV programming, that … Read more Will Google Bring Us Tabbed Windows on TV?
With more than 3 billion search queries a month, a search engine like Yahoo might be tempted to take a close look at, and analyze the data it receives in its search logs. That data might tell it what people tend to search for at different times of the day, and different days of the … Read more A Time and Season for Search: How Data Mining Can Influence Search Advertising
A misconception about web pages that lingered for a long time on the Web was that most people who visit your web site will enter your site on your home page. Another one is that the meta description you choose for a page will usually be what a search engines shows as the snippet, or … Read more Why a Search Engine Might Choose Something Other Than Meta Descriptions for Page Summaries in Search Results