How Search Engines May Use Geography and Population Info in Deciding to Show News in Web Searches

How does a search engine choose whether to show news items in web search results and when not to? If you live in Bealton, Virginia, chances are that you may not be too interested in news of a car crash in Brooklyn, New York, when searching for information about Brooklyn. If you’re from Brooklyn, and … Read more How Search Engines May Use Geography and Population Info in Deciding to Show News in Web Searches

Teaching Computers to Read Newspapers: How a Search Engine Might Use OCR to Index Complex Printed Pages

Optical Character Recognition, or OCR, is a technology that can enable a computer to look at pictures that include text, and translate those visual representations of text into actual text. If you have words within images on your web pages, there’s a good chance that search engines are ignoring those words, when it comes to … Read more Teaching Computers to Read Newspapers: How a Search Engine Might Use OCR to Index Complex Printed Pages

How Demand Media May Target Keywords for Profitability

Earlier this month I wrote about a granted Google patent, and a continuation of that patent filed earlier this year, that describe How Google Might Suggest Topics for You to Write About, by providing information to web publishers on queries and topics that are either under-represented in search results or where there’s more demand for … Read more How Demand Media May Target Keywords for Profitability