Interested in finding a blog about a particular topic or place, rather than individual blog posts? A recent change with Google’s blog search is intended to make it easier to do so. The timing of the change interestingly corresponds to the granting of a Google patent on how Google may index and retrieve blogs last month. The announcement of the change was noted by Google on one of their blogs:
Recently, our blog search team made it much easier to find full blogs about your query, rather than single posts on the topic. This is especially useful if you’re looking for bloggers that post on an ongoing basis about the subject of your query.
— This week in search 8/27/10, The Official Google Blog.
The Google patent describes how the search engine might rank blogs, by collecting information from a blog’s feed and from the blog itself to attempt to understand what a blog might be about. It may collect information such as the content of posts, post titles, post authors, blog authors, the blog’s title, profile information about the authors, blog roll information, and possibly other information about the blog.
