Chances are that you’ve seen or even used location-based services from the Web, such as Facebook Places, Foursquare, Gowalla, Whrrl, Scvng, and including locations in your tweets. Google offers a number of location-based services, such as: Google Latitude Google’s My Location Google Maps What’s Nearby function Google Maps Navigation Tagging locations with Google Buzz The … Read more Google to Provide Better Accuracy in Location-Based Services?
SEO and Keyword Matching I don’t recall clearly when I first started calling what I do SEO, and I really didn’t have an official title at my first inhouse SEO position back in 1996. I thought of that role as a webmaster, marketing manager, IT department, technical consultant, and did whatever else needed to be … Read more SEO is Undead Again (Profiles, Phrases, Entities, and Language Models)
If you have an interest in how Google addresses duplicate content on the Web, today’s been an interesting day. Google was granted a patent this morning that describes how Google might identify duplicate or near duplicate web pages and decide which version to show in search results, and which ones to filter out. It’s a … Read more Google on Duplicate Content Filtering and News Attribution Metatags
Some changes to search, and search engines are easy to spot and see and understand. Others are highly visible, but their actual impact is less transparent. Still others are somewhat mystifying, and there’s little information about them published by any of the search engines. Some others aren’t very visible, and the search engines are fairly … Read more Son of SEO is Undead (Google Caffeine and New Product Refinements)
“SEO is Dead,” is something that you may have seen grace the headlines of a blog post or news article in the past few years. Some have pronounced SEO as being dethroned by Social Media Optimization (or Social Media Marketing). Or that Personalized Search, or Google Instant, or Universal Search, or Google Caffeine, or some … Read more SEO is Undead 1 (Links and Keyword Proximity)