Learn SEO Directly from the Search Engines
How Does Google Rank Videos? The chances are that when you search for a video on Google or YouTube, Google may rank videos based upon text about the video rather than the content of the video itself. The search algorithm might look at the title of the video and a description and tags entered by … Read more
Web Blocks Based On Linguistic Features There have been a number of patent filings and whitepapers from the major search engines over the past 5 or 6 years that describe how they might use Web page blocks or segments to understand things like the main topic or topics on a page, which block might be … Read more
If Google decided to include a facial recognition search as part of the Visual Search described in a Google patent application a couple of weeks ago, a couple of questions need to be addressed by the search engine. One is, where would they get the pictures to power that facial recognition software (hint in the … Read more
A couple of years back, Google was granted a patent on an approach to identifying search engine synonyms by looking at and comparing queries that searchers used to find information. The patent was Determining query term synonyms within query context, and I covered it in my post Google Search Synonyms Are Found in Queries. A … Read more
Google Goggles lets you search by taking a picture of landmarks, books, business cards, artwork, product labels, logos, and text. It can use Optical Character Recognition to transform text in an image to searchable text on the Web, reads barcodes, finds similar images in databases of artwork and landmarks and other databases. But, we only … Read more