Learn SEO Directly from the Search Engines
A patent application was published at the USPTO this morning that describes an interesting new application from Apple, enabling people to find others with common interests or common experiences or both, based upon location. The patent is fairly detailed, and I’ve somewhat brushed the surface with my description below. If you’re interested in location based … Read more
In 2005, Google’s John Lamping gave a presentation to a class at Berkeley on the Quality of Information, titled On the internet, nobody knows you’re a dog (pdf). In his talk, he raised questions such as: Why is the Daily Californian advertising German pages? How much can the spam industry make by spamming search engines? … Read more
I don’t know who said that novelists read the novels of others only to figure out how they are written. I believe it’s true. We aren’t satisfied with the secrets exposed on the surface of the page: we turn the book around to find the seams. In a way that’s impossible to explain, we break … Read more
Google, Yahoo, and Bing have joined forces to enable web publishers to include additional HTML that adds more structure to their pages and possibly makes those pages easier to index and may provide them with a little more control over what may show up in search results for pages. However, there’s some controversy over the … Read more
Unlike Web pages, there are no links in books for Google to index and use to calculate PageRank. There’s no anchor text in links to use as if it were metadata about pages being pointed towards. Books aren’t broken down into separate pages with a somewhat independent existence of their own the way that Web … Read more