Early Google Circles and the Google Social Site You Might Not Know About

I’ve been doing research on Google’s social Q&A sites codenamed Confucius which are in more than 68 countries and multiple languages, but little known in the US. What I’ve seen includes some tantalizing hints about Google Plus, a description of how content submitted to Google Plus might be ranked in Google Web search, and a … Read more Early Google Circles and the Google Social Site You Might Not Know About

Google Patent Granted on PageRank Sculpting and Opinion Passing Links

pagerank sculpting

Would Google Build PageRank Sculpting into linkbuilding? – Google filed for a patent in 2005 that could have transformed how we think about and use links, such as letting webmasters decide how much PageRank a link might pass along, or applying machine readable labels to links, indicating that some links might lead to “offensive” content … Read more Google Patent Granted on PageRank Sculpting and Opinion Passing Links

How Google Might Rank User Generated Web Content in Google + and Other Social Networks

Added: This patent application was granted at the USPTO on 2/34/2015 – Ranking User Generated Web Content

One of the challenges that face search engines is how to rank content found on sites that rely upon users to create that content, often referred to as User Generated Content or UGC. Towards the end of 2009, I wrote a post about a Yahoo patent that described some of the things they might consider looking at when ranking UGC, in the post How Search Engines May Rank User Generated Content.

With Google’s recent launch of Google Plus, I’m anticipating posts and comments from their new social network system to start appearing in Google Web search results sometime soon.

A Google patent application published this past May at the World Intellectual Property Organization (WIPO) describes possible signals that Google might consider in its Web search results when it displays and ranks images and videos on photo and video sharing sites, questions and answers on Q&A sites, forum posts and responses, blog posts and comments, and social network posts, status updates, and comments. It was originally filed on October 29, 2009, but looks like it could be a system that could be used with Google + without too many modifications. The patent filing hasn’t been published yet at the US Patent and Trademark Office.

Read moreHow Google Might Rank User Generated Web Content in Google + and Other Social Networks

Google’s Second Most Important Algorithm? Before Google’s Panda, there was Phil

They named the project Phil because it sounded friendly. (For those who required an acronym, they had one handy: Probabilistic Hierarchical Inferential Learner.) That was bad news for a Google Engineer named Phil who kept getting emails about the system. He begged Harik to change the name, but Phil it was.

Steven Levy, In The Plex: How Google Thinks, Works, and Shapes Our Lives.

How does Google decide which Adsense advertisements to show on which Web pages? How do they avoid showing inappropriate advertisements on those content pages? How does the document classification system they use to power those decisions work and has its use been expanded beyond Google’s advertising system?

A screenshot of an interface from the patent Categorizing objects, such as documents and/or clusters, concerning a taxonomy and data structures derived from such categorization, that shows how someone might discover which categories a website might be included within.

Read moreGoogle’s Second Most Important Algorithm? Before Google’s Panda, there was Phil

How A Search Engine Might Classify Sensitive Web Pages

sensitive web pages

Given the Panda Updates from Google, I’ve been spending a fair amount of time looking at how search engines might use automated programs to classify webpages, and how they use those classifications. If you’re a web publisher, it’s the kind of thing that you might be interested in as well. If you display ads, what … Read more How A Search Engine Might Classify Sensitive Web Pages