Added: This patent application was granted at the USPTO on 2/34/2015 – Ranking User Generated Web Content
One of the challenges that face search engines is how to rank content found on sites that rely upon users to create that content, often referred to as User Generated Content or UGC. Towards the end of 2009, I wrote a post about a Yahoo patent that described some of the things they might consider looking at when ranking UGC, in the post How Search Engines May Rank User Generated Content.
With Google’s recent launch of Google Plus, I’m anticipating posts and comments from their new social network system to start appearing in Google Web search results sometime soon.
A Google patent application published this past May at the World Intellectual Property Organization (WIPO) describes possible signals that Google might consider in its Web search results when it displays and ranks images and videos on photo and video sharing sites, questions and answers on Q&A sites, forum posts and responses, blog posts and comments, and social network posts, status updates, and comments. It was originally filed on October 29, 2009, but looks like it could be a system that could be used with Google + without too many modifications. The patent filing hasn’t been published yet at the US Patent and Trademark Office.