It’s not related to search, or to SEO, but it’s one of the more unusual and interesting patents that I’ve seen come out of Google in a while, and Google Founder Sergey Brin is listed as one of the co-inventors. Google was granted a patent today on a device that could allow someone to view their surroundings through their hands or other parts of their body, with using a detector that might be channeled to a wearable display.
This new patent might in part explain why Google acquired the patent I described in “Google Acquires Swimming Goggle Patent.” While the swimming goggle patent is interesting in its own right, and I’d love to see a version that could be used when jogging or bicycling, it’s also the kind of wearable viewing display that could be used with this alternative viewing device.
As a device on a glove, a control for the viewing device might be built into the glove so that a predetermined motion might trigger the use of the viewing detector. The patent allows for the viewing device to be located elsewhere on a body as well, so for example, the idea of having eyes in the back of your head might not be unreasonable.
Continue reading “Google Patents Seeing with your Hand”
Search Results Annotations at Google
Google’s web search results have gone through a number of transformations over the years, from the additions of images and maps and videos and other kinds of results from Google’s vertical search repositories to an autocomplete dropdown of query refinement suggestions. Google has shown a link to a cached copy of many pages for years, in case a page you’re trying to visit isn’t presently available. Google introduced thumbnail previews that you can start seeing if you click upon a magnifying glass next to one of the results. Google is also showing other search results annotations.
If you’re logged into your Google Account, you can see other information in Google search results as well. It’s quite likely that Google will continue to experiment with other information that you might be able to see in search results as well.
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Patents Focusing Upon Low Quality Content at Google
Might Google lower the rankings of a page in search results if it detects unusual patterns related to clicks on advertisements on that page, or might Google use a ranking algorithm that can be tested against such unusual click patterns to lower the rankings of pages in search results? Such Pages may be perceived as low-quality content. A Google patent granted today is the first that I can recall seeing that suggests that information about clicks on ads might cause pages to be lowered in web search rankings or removed from search results altogether:
Once the document engine 146 determines the likelihood that an article is a manipulated article, the method 400 ends. The likelihood that an article is a manipulated article can be used in a variety of ways. For example, the information that an article is likely a manipulated article can be used to lower a ranking associated with that article such that the article will be displayed lower in a listing of search results or not displayed at all*.
Alternatively, the information that an article is likely a manipulated article can be used to test ranking algorithms.*
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Google May Not Index Webpage Changes When Ever it Sees Them
Many sites on the Web contain elements that change on a regular basis, from advertisements that differ every time a page shows, to widgets that contain constantly updated information, to blog and news homepages that show new posts and articles hourly or daily or weekly. Ecommerce sites add and remove products regularly, and display updated specials and features on their homepages. Sites including or focusing upon user-generated content may consistently change.
Search engines use web crawling programs to discover new pages and sites and to index content that changes on pages, they already know about by following links from one page to another. A Google patent granted last week explores the potential problem of a crawler coming across a page that has changed only slightly, such as a change in content or having an advertisement displayed, and deciding whether it should reindex that whole page because of the slight change.
The patent also describes the process behind how Google might check on webpage changes, comparing a newer version of a page to an older version, and associating the older content with the newer content. I’m reminded a little of a Yahoo patent that I wrote about a few years ago, in a post titled A Yahoo Approach to Avoid Crawling Advertisement and Session Tracking Links.
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My Google toolbar updated on me earlier today, and a notification window popped up, telling me about one of Google’s newest features, Google Related, which has some interesting implications. Ran Ben-Yair, a Product Manager from the Google Related team located at the Israel R&D Center introduced the feature in a blog post titled Find more while you browse with Google Related
I haven’t had much time to explore the use of Google Related on more than a couple of sites, but I’ll be looking for more signs of it on the Web. I noticed a couple of days ago a number of patents that Google had recorded as being acquired from Northbrook Digital LLC which looked like they shared some very similar features to Google Related. Interesting to see them possibly incorporated into Google so quickly.
Continue reading “Did Google Acquire the Tech (or Patents) for Google Related from Northbrook Digital LLC?”