How Classification of Page Elements and Search Results May Influence Alternative Titles and Snippets Displayed in Google

Has an improvement in how Google understands the layout of pages, and understands and classifies different elements found on page had an impact on the titles and snippets that we see in search results? Google may classify queries to decide what to show for those page titles and snippets in search results, but it’s possible … Read more

10 Most Important SEO Patents: Part 7 – Sets, Semantic Closeness, Segmentation, and Webtables

Yesterday, I wrote about how Google may be looking at the semantics associated with HTML heading elements, and the content that they head, and how the search engine might be looking at such content with similar headings across the Web to determine how much weight to give words and phrases within those headings. That post … Read more