Learn SEO Directly from the Search Engines
How important are heading elements to the rankings of webpages by search engines? I’ve seen arguments by people who write about and study search engines and SEO very closely, which often appear written up in “SEO Expert Ranking Lists,” that HTML heading elements (<h1>, <h2>, etc.) are very important, arguments that heading elements were once … Read more
In the last installment of this series, we looked at how Google may be using phrase based indexing to use the fact that many phrases often tend to co-occur with other phrases within the content of web pages, to re-rank those pages. When we look at phrases, we also need to drill down to a … Read more
Looks like Google and IBM are working together again to build up Google’s patent portfolio, from an update at the United States Patent and Trademark Office (USPTO) patent assignment database. Details beyond the actual patents involved aren’t known yet. The last couple of times I wrote about large patent transactions between Google and IBM this … Read more