Building Google’s Knowledge Base and Identifying Locations in Web Pages

When we talk about indexing and crawling content on the Web, it’s usually within the context of pages being ranked based on many signals found on Web pages that might be ranked in response to queries. Google has told us that the future of search involves Knowledge Bases, and the indexing of Things, Not Strings. … Read more

How Google May Create and Use Synthetic Queries

synthetic queries

When someone searches at Google, their query might not express the informational or situational need that they have. It might be too broad, too ambiguous, or vague in some other manner. A well-formulated query instead might contain terms returning resources addressing the searcher’s intent, which might be measured by performance metrics. For vague queries, search … Read more