Will Google Plus show advertisements one day? If they do, how will they decide upon the ads to show different users of the social network? A 2010 paper, AdHeat: An Influence-based Diffusion Model for Propagating Hints to Match Ads (PDF), described one method of advertising on a social network that was actually tested on Google’s … Read more What’s Your Google Viral Score?
On Friday afternoon, I took a walk to the auto repair shop working on my car, about a mile and a half down the road. A phone alert made me aware of a Google Now card springing up to give me directions to the shop, and telling me that it would take me less than … Read more Google Acquires Patent for Eye Scan Security and Augmented Imagery
When we talk about indexing and crawling content on the Web, it’s usually within the context of pages being ranked based on many signals found on Web pages that might be ranked in response to queries. Google has told us that the future of search involves Knowledge Bases, and the indexing of Things, Not Strings. … Read more Building Google’s Knowledge Base and Identifying Locations in Web Pages
When someone searches at Google, their query might not express the informational or situational need that they have. It might be too broad, too ambiguous, or vague in some other manner. A well-formulated query instead might contain terms returning resources addressing the searcher’s intent, which might be measured by performance metrics. For vague queries, search … Read more How Google May Create and Use Synthetic Queries
Some terms in a query might be considered insignificant query terms. The most important step in doing keyword research is entering a keyword phrase into a search engine like Google, and see what results show up, and trying to understand why the pages that appear within results are there. If you can’t do that, then … Read more How Google Might Ignore Insignificant Query Terms