Learn SEO Directly from the Search Engines
In 2006, Google battled Yahoo! and Microsoft for an algorithm developed by an Israeli Ph.D.student in Australia. The algorithm had a semantic element to it, and advanced Google in an algorithm arms race between the search giants (one of which doesn’t even have a search engine of its own now). We’ve seen the technology described … Read more
Hidden Text and Hidden Links As long as there have been search engines, there have been people trying to take advantage of them to try to get pages to rank higher in search engines. It’s not unusual to see within many SEO site audits a section on negative practices that a search engine might frown … Read more
Google Shows Dynamic Search Snippets to Show Pages in SERPs that Include Searcher’s Query Terms If you go to Google Webmaster tools, and see the list of queries a page of yours might rank well for, you might see some query terms or phrases that you want to show up in search results. Webmaster Tools … Read more