Learn SEO Directly from the Search Engines
More Diverse Search Results at Google? Google has come under fire the last year or so from critics who claim that the search engine has been providing too many pages from some of the same domains in search results. It appears that this has had them looking at ways that they could provide more diversity … Read more
What are Anchor Text Snippets Somewhere out there is a universe that looks exactly like this one, and appears to run exactly like this one. Except something’s a little different. A little off. It’s as if search engines took a left turn instead of a right turn, back in the early 2000s. Instead of using … Read more
My neighbor has run over my last two phonebooks and rendered them virtually unusable. We share the same driveway, and it appears that running over phonebooks, and then backing up to make sure they are dead has officially become a custom in Virginia, or at least in my neighborhood. It’s OK though since I can’t … Read more
Google was granted an updated version of a patent this week that looks at how the search engine might use directories in URL structures to help it better understand hierarchical categories on a Web site and to categorize new pages and directories that might be added to a site. The patent tells us that this … Read more
What are parameterless queries? In the very near future, you may be able to perform searches at Google without bothering to type or speak a query. Instead, you might be able to just shake your phone, or hold down a button for a certain amount of time, and tell your phone something like “search now”. … Read more