How Google Finds ‘Known For’ Terms for Entities

Google finds terms and phrases to associate with entities that can be considered terms of interest for businesses, locations, and other entities. These terms can influence what shows up in search results and in knowledge panels for those entities. Consider it part of a growing knowledge base of concepts, entities, attributes for entities, and keywords … Read more How Google Finds ‘Known For’ Terms for Entities

How Google Might Use the Context of Links to Identify Link Spam

Finding Link Spam Using Context

How might Google Identify Link Spam? With Google’s Penguin update, it appears that the search engine has been paying significantly more attention to link spam as attempts to manipulate links and anchor text to a page. The Penguin Update was launched at Google on April 24th, 2012, and it was accompanied by a blog post … Read more How Google Might Use the Context of Links to Identify Link Spam

Hummingbird and Author Rank Authority

Is Hummingbird the key to understanding the expertise of an author for things like In-Depth articles, and a possible future Author Rank? With content from an author considered using a concept-based knowledge base, it’s quite possible. The Google Hummingbird rewrite of Google’s search engine wasn’t just aimed at providing a way to better understand long … Read more Hummingbird and Author Rank Authority

Concept-Based Web Search (Probase Updated)

concept based web search

This post started with a prologue, titled Are You, Your Business, or Products in a Knowledge Base?, which introduced Microsoft’s Conceptual Knowledge Base Probase. Probase appeared to have died at Microsoft Asia, but it may have morphed into a concept graph to add in concept-based web search. Microsoft’s Probase Knowledge Base Sometime between when Microsoft … Read more Concept-Based Web Search (Probase Updated)