How a Search Engine Might Use Entities to Respond to Compositional Queries

compositional queries

A compositional query may be aimed at providing a data point to identify another related data point as an answer or solution to that query. For example, the following two queries are compositional queries and focus upon an answer at a fixed location or a fixed point of time: [Starbucks near San Francisco Airport] [Films … Read more How a Search Engine Might Use Entities to Respond to Compositional Queries

Google Knowledge Panel Ads

knowledge panel ads

Knowledge Panel Ads Involve Entity Action Pairings In the start of a patent granted at Google from this past September, Entity-based searching with content selection, we’re told that: Implementations of the systems and methods for entity-based searching with content selection are described herein. The phrase “content selection,” when it appears in Google patents, doesn’t often … Read more Google Knowledge Panel Ads

When Optimizing for SEO and the Semantic Web, Don’t Forget Your Audience

When you optimize a site for the HTML Web and for the Semantic Web, you’re performing two different tasks that can complement each other, and both of them can be very helpful. But not if you forget whom you’re doing it for. I had an opportunity to watch a Webinar a couple of weeks ago, … Read more When Optimizing for SEO and the Semantic Web, Don’t Forget Your Audience