Learn SEO Directly from the Search Engines
A patent granted to Google this week attempts to identify similarities between different types of entities when it finds information about them on the Web. It refers to these types of similarities as commonalities, as in things they may have in common. Google may use these similarities in many ways, such as supplementing search results … Read more How Google May Identify How Related Entities Are
A Google patent granted earlier this month looks at how content might be ranked by Google based upon social interactions. It discusses ranking that content based upon social interactions within the context of Google+ and the social circles you may have been placed within by someone who added you to Google+. The patent looks at … Read more Google+’s Edgerank; Content is shared based on Social Interactions
On June 23, 2015, Uber Technologies assigned 9 patents to Microsoft, in a transaction that was recorded at the United States Patent and Trademark Office (USPTO) on August 18, 2015. These patents and their abstracts are listed below, and they link to full copies; all of them are related to Mapping, which was an area … Read more Uber Assigns Nine Mapping Patents to Microsoft
How Google May Decide Upon knowledge Graph Images Google has been showing Knowledge panels in response to queries when Google recognizes an entity within a query, and Google has collected enough information about that entity for it to display a knowledge panel about the entity. I’ve written about these knowledge panels before in the posts, … Read more How Google Decides Which Knowledge Graph Images to Show
Can Google use social media, like Google+ to improve the quality of reviews it shows for products and services? Google does like to show reviews to searchers, possibly because many searchers ask for reviews. A Google patent application published in June explores and discusses analyzing reviews, and creating quality scores for reviews from social media … Read more How Google May Use Google+ to Improve Reviews of Goods and Services