The Evolution of Search

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I just returned from a few days in Las Vegas and the Pubcon Conference.

I had the chance to see some great presentations and talk to a number of interesting folks, and the company that I am the Director of Search Marketing at, Go Fish Digital won a US Search Award for Best Use of Search for Travel/Leisure, for a campaign we did for Reston Limo.

I wanted to share my presentation from the conference here as well.

If you have any questions, please let me know.

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17 thoughts on “The Evolution of Search”

  1. Hi Bill, thanks for the share pubcon is a great event and the line up looked amazing this year

  2. Good article. Most people use search engines on a daily bases and have no idea how they work or what they use to be. Very informative.

  3. Hi Jordon,

    Thanks. I wanted to get a better sense of how search had arrived at the point it’s at now. But there’s a lot more going on behind the scenes.

  4. Bill imagine typing on a typewriter translated into punchcards then put them into another machine which sorts out letter by letter of a single punchcard – Eventually, the machine would understand what was being asked or at least close to.
    Once we moved forward to ASC the mainframes began to understand our queries S.M.A.R.T ly and all the information that was Archived opened up.
    These were the days before AOL, Yahoo, and BackRub a.k.a GOOGLE and the age meta search engines.
    I often use the post office main sorting stations as a descriptive of how computers work…
    Of course all that has gotten much faster and grown closer to artificial intelligence.

  5. After reading this blog, it answer my question why Google needs to update it search function. Thank you for this informative post.

    I learned many think about search from your post.

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