Month: July 2016

Twitter Poll – How Does Google Index Content on the Web?

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I thought this was an interesting question to ask people because I think it’s often misunderstood. Google treats content found at different URLs as if it is different content, even though it might be the same, such as in the following examples: http://www.example.com https://www.example.com http://example.com http://example.com/index.htm http://example.com/Index.htm http://example.com/default.asp One of the most interesting papers I’ve … Read more

How Google May Respond to Fake Business Spam

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web spam detection

Fake Business Spam Detection in Local Search at Google The ultimate goal of any spam detection system is to penalize “spammy” content. ~ Reverse engineering circumvention of spam detection algorithms (Linked to below) Four years ago, I wrote a post about a Google patent titled, The Google Rank-Modifying Spammers Patent. It told us that Google … Read more