Entities in the Google Knowledge Graph Search API for Google

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Exploring The Google Knowledge Graph Search API

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The Google Knowledge Graph Search API on a query for Google shows the following Entities and results in scores for them. I thought they were diverse enough to be interesting and worth sharing. A couple of the ones listed seem odd, such as the Indian Action movie. “Thuppakki” and the Town in Kansas, “Topeka.” (It seems like there is a song titled “Google Google” in the film Thuppakki, and in 2010 Topeka renamed itself “Google” to try to attract Google Fiber to the area.) We are told by Google that “Results with higher result scores are considered better matches.”

These are the Google Knowledge Graph Search API results on a search for Google:

Google “resultScore”: 292.863342
Google Chrome “resultScore”: 51.392109
X “resultScore”: 51.392109
Googleplex “resultScore”: 44.052853
Google China “resultScore”: 30.75222
Google Lively “resultScore”: 30.75222
DoubleClick “resultScore”: 29.141159
GV “resultScore”: 28.957876
Thuppakki “resultScore”: 28.693569
Google Store “resultScore”: 26.077885
“Google Japan” “resultScore”: 24.272602
DeepMind Technologies “resultScore”: 24.115602
Topeka “resultScore”: 23.718664
Rich Miner “resultScore”: 21.961121
Google Capital “resultScore”: 21.048887
Google Hacks “resultScore”: 21.003328
“Google Korea” “resultScore”: 20.818398
Barney Google and Snuffy Smith “resultScore”: 20.384176
Verily Life Sciences “resultScore”: 19.65727
Patrick Pichette “resultScore”: 19.614473

I’ve asked a couple of Google Webmaster evangelists if they could provide more information about how results scores are calculated, and I’m still waiting for answers from them.

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23 thoughts on “Entities in the Google Knowledge Graph Search API for Google”

  1. Hi Bill,
    The knowledge grap can be very interesting for the
    SEO but , Google don’t communicate to much about it…

    thanks

  2. Hi Claude,

    That’s why I posted an example of the use of the Knowledge Graph Search API. Google has been publishing some stuff, but it hasn’t been highly visible, and I wanted tp try to pique some curiosities.

  5. Hi Mohamadi,

    I’ve been checking out the Google Search API listings (if there are any) for each client I work with, to get an idea about how much Google might know about them I think it is worth checking.

  6. Hi Grant.

    Thanks. If you can make a good impression upon searchers with your brand, by showing a knowledge panel, that contains positive review snippets, and links to other reviews with high ratings, and contact information, an indication of when your location might be busiest (if it is a place people can visit in person), and links to your social profiles; these things can help boost your brand. I do believe it’s worth spending time upon, because many people haven’t, and doing so now can give you something of a competitive advantage.

  7. Interesting! I think this is something that is going to play a huge part in the future for brands.

  8. Hi Fred,

    Which is why I’ve added Google’s Knowledge Graph API search in the audits I do for customers, to see what Google’s Knowledge Graph might say (or know) about the business that the site is for. I think it’s an important part of that future, too.

  9. Hello Bill,
    I Guess It will help in SEO and all bloggers in future to easily rank their sites.
    What You Think about it?

  10. It was a very usefully knowledge graph can be very interesting Google Search API part in the future so great post to helping and share us….

  11. My website contains 100% Unique content and no keywords stuffing then also no keyword is ranking on first page need to do any changes to my website?

  12. Hi Khan,

    I’m not sure that you’ve provided enough information about your site for me to provide actionable recommendations. Do you have many high quality links pointed to the pages of your site? Is your internal link structure spreading PageRank though the site well, and do you use anchor text in your main navigation that includes words you want pages of your site to rank for? Are there external links pointed to your site that use anchor text that you want pages to rank for (but not too much, so that the search engines don’t think you are trying to manipulate them?) Are you using keywords in prominent places on your pages, such as in Page Titles, Main headings, body content, Page and image file names, alt text in meaningful images on the page?

  13. Hi Medico mart,

    I haven’t been seeing very many people writing about the knowledge graph API, so I thought I would to attract more attention to it, because I find it useful in telling clients what it shows Google knows about their businesses.

  14. Hi Pradipta,

    The knowledge graph isn’t possibly going to help with the rankings of sites for most keywords; but it will help with making sure that a knowledge panel might show up for a query. Because of that, it’s worth paying attention to.

  15. Thanks, Bill !!
    Interesting! I think this is something that is going to play a huge part in the future for brands.Graph Search API is Definitely worth sharing.

  17. It was a very usefully knowledge graph can be very interesting Google Search API part in the future so great post to helping and share us

  18. Hi John Roy,

    I was wondering how many people have performed a search on the Google KG API, and figured that it would be interesting seeing what Google showed on a search there for itself. I do knowledge graph API searches for all of the clients I work with.

  20. Thanks, Bill Graph Search API is interesting and worth sharing. Thanks again for the enlightenment!

  21. Thanks to share with us The knowledge grap can be very interesting for the SEO but , Google don’t communicate to much about it…I am sharing this post…

  22. I have been studying SEO and have had lots of training. Literally everyone says that content is king with Google. However, I found a site on the top of page one with NO content. It is a WP blog someone set up and then left with no content.

  23. What you’re saying is completely true. I know that everybody must say the same thing, but I just think that you put it in a way that everyone can understand. I’m sure you’ll reach so many people with what you’ve got to say.

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