Google News Recommendations
I’ve seen posts from SEO by the Sea show up in search results with an “In the News” heading above them, even though my site hasn’t officially been accepted in Google News. Some blog posts that have been given that “In the News” treatment have been criticized lately. See: Google does a better job with fake news than Facebook, but there’s a big loophole it hasn’t fixed. It seems that this criticism is going to have an impact, with the “In the News” label taken away from Google Search Results:
Google is removing its ‘In the news’ label due to the fake news nightmare
Are there any other solutions? I do like it when something I write is treated as newsworthy and is presented to a larger audience in a way that helps those posts stand out, but sometimes satire blog posts end up being treated that way as well. This article points out some other possible solutions:
Artificial intelligence isn’t going to save us from fake news – How might a search engine weed out fake news? It’s a question that is on many people’s minds, and this article has some answers.
I’m concerned about the Google News recommendations possibly disappearing. They keep track of topics that I am interested in and show me stories I am interested in. There is another type of news or story recommendation that may be more related to Google Now. I’ve seen some posts from SEO by the Sea show up in these recommendations as well, with a statement that “You have read articles from this site before.” Will these recommendations be taken away as the “In the News” labels might be?
I found a patent from Google earlier this month that seems like it might be related to such news recommendations. It doesn’t mention Google Now or “In the News,” but I found it interesting how it performs a topic analysis. It tells us about that with these lines:
An indexer discovers a news content item. The topic analyzer identifies one or more topics to associate with the content item. In one embodiment, topics are identified using the Google Knowledge Graph database of topics (not shown). This database includes a huge collection of known topics, as well as connections between topics based on their relevance to one another.
The Google news recommendation patent targets topics surfaced that a person might be interested in, and those topics can include geographically relevant news. It can also apply a decay function to older topics and interests that a person may have lost interest in. The patent is:
Recommended news edition on a map using geo entities
Inventors: Mehul Agarwal, Sami Mohammed Shalabi, Maurice Shore, and Jokubas Zukerman
Assignee: Google
US Patent 9,489,112
Granted: November 8, 2016
Filed: December 31, 2013
Abstract
Described embodiments enable the presentation to a user of news articles or other content that is of likely interest to a user and that is geographically relevant to the user’s location or region of interest. A news delivery system includes an ingest module that assigns topics and locations to available content, a profile engine that determines profile topics and geographic locations that a particular user finds relevant, and a news delivery module that selects content for the user based on the operation of the ingest module and the profile engine. The profile engine performs decay processing to remove stale topics and locations from a user’s profile in one embodiment. In related aspects, the profile engine maintains multiple profiles for the user.
The Google News Recommendations patent provides some examples of how topics of news stories might be identified, like one that notes that the word “United” appears frequently, and that might be paired with travel and about “United Airlines” or shown in association with moving and about “United Van Lines.”
The patent also tells us that a recommendation system like this might be used in the Google Play Newsstand but doesn’t refer to Google News recommendations in Search results. But it could apply to those. The use of knowledge graph information to make Google News Recommendations is worth knowing about.
Fascinating Bill! Do you check out Google patents on a regular basis? It’s something I’ve never thought of doing but I bet there are some real nuggets of information buried in some of them.
Hi Scott,
I have been checking newly granted and newly published patents from Google, and some other companies, weekly from the USPTO (US Patent and Trademark Office) for the past 10 years or so. Some interesting things show up there.
Interesting, thanks Bill!
I noticed it too. I was trying to make sense of “In the News” section. I had seen many websites showing up in the section without getting enrolled or publishing any quality content.
Hi Hamza,
I had been trying to find something at Google, in a paper or blog post or patent or somewhere else that talked more about those “In the News” results, but haven’t seen anything. This patent doesn’t say it directly involves those results, but they are hightlighted as news.
Thanks Bill for the thought-provoking article.
Guess this is just another patent that Google can claim for this year. It would be interesting to know how high they rank for patent applications worldwide. Surely they’ve got to be up there when you take into account all their different R&D arms?
Surely, only some degree of human moderation can determine a non or fake story given it’s unlikely we’re going to Google patent an ‘irony filter’ just yet. Or have I not been keeping up with their patent applications!
Hi Guy,
The “Fake News” concern that Google may have is something they have to deal with everyday,so that they don’t start ranking a satirical piece from the Onion ahead of a serious piece from the New York Times. So, I would recommend digging into their patents dealing with news rankings to see what their present status is in that area.
Thankyou for your information.It would be intersting to know how high they rank for patent applications
Hi Mustustech,
How Google ranks for patent applications? I’m not sure if they care too much about how they rank for patent applications. They do have a Google patent search, but they also show other patent search results in searches. They don’t show any advertisements in their patent search pages.
Thanks for sharing The informational post with us.
I think this is very good efforts by google.I do believe it will be released very soon.Thanks for providing such kind of information with us.
Every time they will add more and more additional signals to rank a page. I think, using backlinks is old school, backlinks can be manipulated, but it is very difficult to manipulate those signals.
Hey keep posting such good and meaningful articles.