SEO by the Sea Blog
The SEO by the Sea blog, in San Diego, California, helps you to learn from information directly from the search engines such as patent filings and whitepapers, to
- Uncover some of the assumptions and processes behind how search engines work
- Keep an eye on how search engines rank web pages, and
- Determine whether the search engines might have some surprises for us in the future.
My name is Bill Slawski. I am the president and founder of SEO by the Sea. I’ve been doing SEO and internet marketing consulting professionally since 1996.
SEO by the Sea provides SEO services to help make it easier for sites to be found on the Web, and easier for those sites to be used once they’ve been found. Those services are backed by:
- Years of experience
- Research into search engine patents and white papers
- Experimentation, and
- Studying the way that web sites and search engines interact
SEO by the Sea uses a professional, ethical, and proactive approach to help websites and their intended audiences find each other.
The SEO by the Sea blog was originally started in 2005 to support a grassroots gathering of people interested in internet marketing and search engines in Havre de Grace, Maryland. I was watching sails bobbing up and down on the Chesapeake Bay when the name came to me.
After the conference was over, the site evolved into a place where I write about search-related research and patents and cover search engine optimization and other topics. I have been reading and writing about patents and whitepapers from search engines such as Google, Bing, and Yahoo since 2005.
SEO by the Sea is committed to offering information as accurately and helpfully as possible while remaining civil as well as fair and impartial.
About Bill Slawski, President of SEO by the Sea
I have a Bachelor of Arts Degree in English from the University of Delaware, and a Juris Doctor Degree from Widener University School of Law. Working for the highest level trial court in Delaware, before then at the Superior Court of Delaware, for 14 years as a court manager and administrator and as a technologist/management analyst.
In the mid-1990s, while I was working for the Court, I helped a couple of friends put together a website for an online business they were starting. One had been seeking a new employment direction while the other had an empty office in the house he was renting for his legal practice. The first friend had taught me how to build my own personal computer using original equipment parts, and I paid the favor back by picking up a “Learn HTML in 2 Weeks” book and helped build a website for the new business. Updating the site became something I did, and I promoted it, and increased its visibility online for more than a decade. Shortly after launching the site, AltaVista came out, and we decided to see if we could get it in there. We were able to\. We did, and I was hooked on doing SEO. That is when I first began doing SEO. After that, I started working on and promoting other sites as well.
I found myself intrigued by search engines, usability, and how people navigate around and explore web pages. I continued my efforts performing SEO and internet marketing part-time until 2005, when I left the Court to work for an online marketing agency full time. Since then, I have worked on various sites, including pages for Harvard Business School, Johns Hopkins University, The American Psychological Association, Baltimore.org, Zurich NA, Comcast, and Fearnet, helping them to be more easily found on the Web.
I’ve also been a founder and administrator for one of the best-known forums about internet marketing and usability at Cre8asite Forums and a contributing author for a couple of the most well-known sites online about search engine marketing, Search Engine Watch, and Search Engine Land. I have also written articles for the print publications Website Magazine, Search Marketing Standard, and Target Marketing.
Speaking at SEO Conferences
I’ve had the opportunity to speak at industry conferences such as Search Engine Strategies (SES), Search Marketing Expo (SMX), SearchLove, Advanced Local U (keynote speaker), Digital Marketing for Business Conference, SemTechBiz, Webmaster World’s Pubcon, and the Internet Summit in Raleigh, about topics such as search engine algorithms, universal and blended search, personalization in search, search and social, duplicate content problems, semantic search and knowledge bases.
SEO by the Sea is located in Carlsbad, California.
I look forward to hearing from visitors to this site. I welcome any suggestions or ideas for the blog and any inquiries from people interested in working together.
Please feel free to contact me. My contact information is:
SEO by the Sea
2352 Caringa Way, Unit B
Carlsbad, California 92009
SEO Speaking Engagements
I have presented at several industry events over the past 14 years around the country, and more recently, worldwide.
- New York Search Engine Strategies Conference on February 28, 2006 on Search Algorithm Research
- San Jose Search Engine Strategies Conference on August 8, 2006 on Search Algorithm Research
- Pubcon Las Vegas on November 14, 2006 on Duplicate Content Issues
- San Jose Search Engine Strategies Conference on August 20, 2007 on Universal & Blended Vertical Search
- Pubcon Las Vegas on December 4, 2007 on SEO 101 – The Timeless and Classic Hits
- Pubcon Las Vegas on December 4, 2007 on Universal and Personal Search – This Changes Everything
- Internet Summit, Raleigh, NC, on November 16, 2011, on Next Level SEO: Social Media Integration
- SMX East 2012, New York, on October 2, 2012, on Google Will not go Gentle into that Good Night: Project Glass
- SMX East 2012, New York, on October 3, 2012, on From Authorship To Authority: Why Claiming Your Identity Matters
- Advanced LocalU Keynote, Baltimore,on March 9, 2013, on The Future of Search
- SEO Event at the Search Church, Philadelphia,on March 15, 2013, on Search and Social Patents for 2012 and Beyond
- Digital Marketing for Business, Raleigh, NC,on April 15, 2013, on The Future of Search
- SearchLove Boston, on May 20, 2013, on The Future of Search
- SemTech, San Jose, California, August 19-21, 2014, On Semantic Search
- SMX East, New York, On Sept. 30-Oct 2, 2014 On Hummingbird and the Entity Revolution
- Pubcon, Las Vegas, Nevada, October 7-9, 2014, On Semantic Web, Knowledge Graph, and Other Changes to SERPS
- SMX West, San Jose, California, March 3-6, 2015 On The Growth Of Direct Answers: How Should SEOs React?
- Pubcon, Las Vegas, Nevada, October 5-8, 2015, On Evolution of Search
- Pubcon, Las Vegas, Nevada, October 10-13, 2016, On Knowledge Panels: Rich Snippets and Semantic Markup
- NextCon16, Scottsdale, Arizona, November 14-16, 2016, On Excelling at Organic Search & Roundtable: The Marketing Leadership Power (almost) Hour
- Raleigh SEO Meetup, Raleigh, NC., October 17, 2017, Next Level SEO Strategies
- Pubcon, Las Vegas, Nevada, November 6-9, 2017, Semantic Markup Basics and Topic Modeling in a Semantic Web
- SMX Advanced 2018, Seattle, Washington, June 11-13,, 2018, Schema, Structured Data and Scattered Databases such as the World Wide Web
- Pubtelligence: London, London, England, October 23, 2018. SEO & Cutting Through The Noise
- SMXL Milan, Milan, Italy, November 7, 8, 2018 Guidelines and Best Practices for Successful SEO and Birds of a Feather: Troubleshooting, Disputing & Confuting
- SEO Camp ‘us, Paris, France, March 28, 29 2019 Changes in Structured Data at Google
- Utah DMC, Salt Lake City, Utah, April 17, 2019 Anchor Text, Phrase-Based Indexing and Semantic Topic Modeling
- Pubcon, Las Vegas, Nevada, October 7-10, 2019 Main Stage Speaker: Schema, Featured Snippets, and Structured Data
- SMXL Milan, Milan, Italy, November 6, 7, 2019 Keyword School and Keynote: Graphs of Things
Articles Published Elsewhere
Search Engine Journal
Google Patent Aims to Solve Searchers’ Need for Related Media Content
Google Patent: Rewriting Queries Based on Context to Meet Intent
How Search Queries Trigger Structured Information Cards (Knowledge Panels)
A Personalized Entity Repository in the Knowledge Graph
Ranked Entities in Search Results at Google
Author Vectors: Google Knows Who Wrote Which Articles
When Google SERPs May Undergo a Sea Change
Google to Capture & Learn Our Emotions on a Smartphone Camera?
Google Image Search Labels Becoming More Semantic?
SEM Rush Blog
Search Engine Land
Social Responsibility And The Small Business
Representing Your Business on the Social Web
Privacy Policies And Search Engines
Starting Conversations with Contact Pages
Making a Good Impression With About Us Pages
Googlebot In Aisle Three: How Google Plans To Index The World?
A Smooth Sea Never Made A Skilled Mariner
Google Patent On Anchor Tags And Web Crawling
Search Windows Of Opportunity: Topicality, Regionality, Seasonality, And The Small Business
Should A Small Business Blog?
Supplemental Results and Google’s Extended Databases
The SEO of Everyday Pages
Finding Customers Through Anti-Commercial Queries
11 Steps to Developing a Web Literacy
Small Business Advantages: Being Responsive
Google Revisits Historical Data Ranking Factors
AIRWeb 2007 Papers Released
Small Businesses Getting Social: Individual and Community Efforts
Microsoft On Poprank And Indexing Objects For Vertical & Web Search
New Google Mobile Phone Search Patent Applications
Choosing a Web Friendly Name for Your Business
Google Local Search Glossary, Pocket Version
Are You Putting Web Search Results at Risk with Paid Advertising?
Google Customized Search Engines to Harness The Wisdom of Experts?
Google’s Agent Rank / Author Rank Patent Application
Google’s OneBox Patent Application
Google Billboard & Google Kiosk Coming?
Search Patent Documents for 1-12-07 – Limited Access Documents in Search Results
The Social Side Of Trustrank
Improved Information Retrieval – Looking at Context with Susan Dumais
Tagging Isn’t Indexing: A Study of Del.icio.us Tagging
New Duplicate Content and Mapping Patents from Google – January 2, 2007
PhraseRank, Not PageRank, To Fight Search Spam
Patent Filing for Google Mobile Search Provides Indexing Clues
How Google Sitelinks May Work, From Patent Application
Search Patents Filings from 12-20-06 – Reranking on Information Redundancy and on Searcher Affinities
Why Do People Google Google? Understanding User Data to Measure Searcher Intent
New Search Patents Granted December 5, 2006 – Tracking Yahoo’s Buzz
Google Battling Baidu for Searchers in China and Japan
Edge of the Web – Search Ontology & Language Models with Bill Slawski
The Agency Ahead Podcast by Traject: Google Patent Secrets and Using Entities To Enhance SEO with Bill Slawski
Kalicube Tuesdays with Bill Slawski: Entities and Knowledge Panels
Chris Palmer – What is SEO and How Does it Work?
Talk About Digital – Bill Slawski – The Unscripted TAD Interview, Truth About SEO
Spectrum Group Online – Understanding Entities, An Interview with Bill Slawski
Search News Live: Knowledge Graph Creation with SEO Expert Bill Slawski
EDGE of the Web Radio: SEO: From Keywords to Concepts with Bill Slawski
SEO Camp ‘us: Changes in Structured Data
Reddit: Ask Me Anything – Bill Slawski
Digital Marketing Podcast: S1E13 – Bill Slawski Interview On SEO & AEO
Stuart McHenry: Interview with SEO Patent Expert Bill Slawski
MoneyCentro: Interview with SEO Guru, Bill Slawski
Remoters: Interview with Bill Slawski
Foundation Digital: Understanding Google Rankbrain
The Business Blast Podcast: Bill Slawski, SEO by the Sea
The Recipe for SEO Success: Knowledge Graph 101: What is it and how to make it work for your business
Search Engine Roundtable: Bill Slawski – The Search Community Honors You
State of Digital: Bill Slawski: Summer School, Learning from the Experts
Sunita Biddu: Interview with Bill Slawski on SEO
Search and Social: Understanding Google RankBrain
Cemper’s Link Building & SEO Podcast: EN33 Bill Slawski
White Hat SEO: AMA Session with Bill Slawski (Episode 1)
Edge of the Web: EP 240: The Latest Google Patents w/Bill Slawski | Edge of the Web
Chase Reiner: 2017 SEO Interview With Bill Slawski
Easy Grouper: Bill Slawski: The Mobile Pro Project
Search Engine Journal: Putting Together an SEO Audit: An Interview with Bill Slawski
Business Growth Digital Marketing: SEO expert interview with Bill Slawski â€“ Google Patents, Knowledge Graph and more!
Web Pro News: SEO Vet Bill Slawski On Google’s Knowledge And Answers
SEO Copy Writing: SEO by the Sea’s Bill Slawski discusses the Semantic Web
Stone Temple Consulting: Search Engine Patents and Panda
Raven Tools: Interview with SEO’s Google Patent Watcher, Bill Slawski
Optilocal: Interview with Bill Slawski
Search Talk Live: Google Patent and SEO Expert Bill Slawski
Slideshare: Bill Slawski Presentations
Other SEO Writing Profiles
Other Profiles for SEO by the Sea:
Mapquest: SEO by the Sea
Yelp: SEO by the Sea
Yellowpages: SEO by the Sea
LinkedIn: SEO by the Sea
Manta: SEO by the Sea
Facebook: SEO by the Sea
FourSquare: SEO by the Sea
Whitepages: SEO by the Sea
b2byellowpages: SEO by the Sea
local: SEO by the Sea
Yellow Place: SEO by the Sea
hub biz: SEO by the Sea
Last Updated 12/09/2019