A Guide to More Credible Websites

Why More Credible Websites? I have seen buzz around the topic of more credible websites and the Google Search Quality Evaluator Guidelines. Those Guidelines introduce the topic of E-A-T (Expertise, Authority, and Trustworthiness) that site owners should think about for their sites. The Search Quality Raters Guidelines from Google are worth looking over to see … Read more

Lighting a Sign In Carlsbad

On the first week of my move from Northern Virginia to Carlsbad, California, I got to witness a historical local event last night. A sign was installed along a highway that goes along the Pacific Coast and through towns as it winds through the way. It’s something of a replica of a sign naming the … Read more

My Favorite Travel Site

My favorite travel site doesn’t have a database filled with thousands of hotels or cruises, or flights. My favorite travel site doesn’t use words like “amenities,” and it doesn’t change prices depending on the time of day, day of the week, week of the month, or month of the year. There’s no fancy content management … Read more

Transforming Events Pages from Transitory to Evergreen Content

A local environmental group in my area does a wonderful job of showing off information about upcoming events. Their calendar of “events to come” includes things like an Annual Land Trust Conference, a local food forum addressing initiatives to get people to buy food locally to benefit the region economically and environmentally, an educational program … Read more