Charles Knight, who is now the Search Editor at Nextweb pointed me to a Bloomberg report at BusinessWeek, Google, Yahoo Sued by Xerox Over Search Query Patents. The patent infringement complaint (PDF – 308k) contains claims that specifically name the following programs as infringing Xerox’s patented technology: Google’s Adsense and Adwords programs, Google Maps, Google … Read more Xerox Brings Patent Infringement Suit Against Google, Yahoo, and YouTube
The FTC is considering their first new revisions involving endorsements and testimonials in advertising since 1980, adding blogs, message boards, and street teams to their coverage, as well as imposing stricter guidelines for disclosures in ads. The Federal Trade Commission (FTC) requested comments (pdf) and provided an analysis of changes and revisions to their Guidelines … Read more Proposed FTC Endorsement and Testimonial Ad Revisions
This is the first of multiple posts on copyright, and what you can do when someone takes the content from the pages of your web site or blog and republishes that content on their site without permission and attribution. Hopefully, this series will give you an idea of some of the steps that you might … Read more Copyrights and Copy Wrongs: What is Copyright and Copyright Infringement?
Reprise Media created a wonderful Superbowl Search Marketing Scorecard. I’m not sure if any of the ads I saw on Sunday night stood out for me, but some of them were interesting, such as the Doritos ad that was created by an amateur filmmaker. Maybe that’s not a bad thing though – the past Superbowl … Read more Remixing the Future of Copyright: Pam Samuelson at Yahoo
I’ve been noticing more and more social networking sites appearing recently. I also came across an interesting article on what online interactions and social networks may mean to the legal industry. First, a look at the article, and then some links to news about new social networks. Finally, a quick look at a patent application … Read more Legal Evidence and the Growth of Social Networks