Learn SEO Directly from the Search Engines
This section is about keyword research and choosing specific words to optimize a page for, based upon the words that members of the targeted audience of a page might choose to use to search with, and expect to see on the pages of a site they find in search results.
Some terms in a query might be considered insignificant query terms. The most important step in doing keyword research is entering a keyword phrase into a search engine like Google, and see what results show up, and trying to understand why the pages that appear within results are there. If you can’t do that, then … Read more
What are Navigational Queries? I sometimes see people say that paid search is a great way to do keyword research for SEO, but I disagree with that statement. Paid search primarily focuses upon transactional keywords – usually, the terms chosen are the kind that matches an intent to buy something, download something, or take some … Read more
You’re writing a page about a new stadium in your City, soon to enjoy the sounds of crowds in the bleachers watching duels between batters and pitchers, hoping to watch balls batted over the center field fence, or shutouts pitched, or the perfect double play. Your page could simply contain a picture, a street address, … Read more
Are You Paying Attention to Time-Related Queries? If you look up when the last five movies from Jim Carrey were released and were able to sneak a peek at Google’s query logs, you’d see that searches for Jim Carrey spiked on those dates. Same with Ben Stiller, Edward Norton, Leonardo Dicaprio, and Tom Hanks. We … Read more
Working Towards Keyword Development It’s been a while since my last Back to Basics post here, so I’m going to provide an example of one SEO task that can be a lot of fun if done right; the Keyword Development Process. It’s an exercise in Mind Mapping and is the kind of thing that can … Read more