Learn SEO Directly from the Search Engines
When a judge writes a judicial opinion upon a case, he often includes more than just his ruling on the case. It usually contains an analysis of the present law, the legal atmosphere, and how the ultimate holding on the case was arrived at. Those written rulings can also include some legal opinions on issues … Read more
Which Google Link Analysis Approach May Have Changed? In the Google Inside Search blog, Google’s Amit Singhal published a post titled Search quality highlights: 40 changes for February that told us about many changes to how Google ranks pages, including the following: Link evaluation. We often use characteristics of links to help us figure out … Read more
PageRank is a measure that stands for a probability that if someone starts on any page on the Web, and randomly clicks on links they find on pages, or gets bored every so often and teleports (yes, that is official technical search engineer jargon) to a random page, that eventually they will end up at … Read more
I like looking at patents and whitepapers and other primary sources from search engines to help me in with understanding SEO. I’ve been writing about them for more than 5 years now. I am putting together this series of the 10 most important SEO patents to share what I’ve learned during that time. These aren’t … Read more
One of the things that’s clear about how search engines work is that when they find a link pointing to a page using certain anchor text, that page might be seen to be a little more relevant for the text found in that link. Google pointed out that about anchor text relevance in one of … Read more