Learn SEO Directly from the Search Engines
Would Google Build PageRank Sculpting into linkbuilding? – Google filed for a patent in 2005 that could have transformed how we think about and use links, such as letting webmasters decide how much PageRank a link might pass along, or applying machine-readable labels to links, indicating that some links might lead to “offensive” content (“offensive=very”) … Read more
If you were asked to point out the patent that describes PageRank, and you went searching at the US Patent and Trademark Office (USPTO), you might quickly get confused. A little more confusion comes today, granting a new patent on PageRank to Stanford University. However, I’ve also located the very first PageRank patent, which I … Read more
An Affiliated Page Link is a Link between Pages From the Same Owners Might Google rank links to pages differently based on a perception of how related or affiliated those pages might be to each other? For instance, if three pages authored by the same person link to a fourth page, and two other pages, … Read more
PagRank and the Reasonable Surfer Model Not every link from a page in a link-based ranking system is equal. A search engine might look at a wide range of factors to determine how much weight each link on a page may pass along. One signal used by Google to rank web pages looks at links … Read more
Sometimes when you search at one of the major search engines, you’ll see an extra set of links showing up under one of the listings in those search results. Referred to as either quicklinks or site links, most often those will show up for the listing at the top of the search results like in … Read more