Learn SEO Directly from the Search Engines
When you view a set of search results, sometimes you’ll see some additional links for more pages on a site included within a single search result for a page. This often happens when a search engine considers the query that you used to be a “navigational” query, where the intent behind your search is to … Read more
Usually, when you click on a link in a set of search results at Google, the search engine will deliver you to the top of a web page. But what if it didn’t? What if it brought you instead to the place on a page where your query terms appeared, or just above those words? … Read more
If a search engine were to collect a list of links pointing to a page, and all of the text used in links to those pages (anchor text), it might be possible to learn a lot about the page being pointed towards by looking at the words used in those links. But what if there … Read more
Anchor text in a link pointing to a page is often used by search engines to determine what a page being linked to is about, and to determine what words and phrases that page is relevant for. But, there are many issues raised when search engines use anchor text in that way. Here are a … Read more
How well do search engines understand the linking structure of a web site? Do they have ways to organize and classify individual links and blocks of links that they see on the pages of a site? Do they treat links and collections of links that they find on more than one page of a site … Read more