Learn SEO Directly from the Search Engines
Will We See Link Annotations on the Web? Imagine hovering over or right-clicking on links upon a page you’re browsing and seeing additional information about the pages behind those links. A Google patent, originally filed in 2003, and granted this week, provides a way to see information about links for pages that you might be … Read more
Yahoo was granted a patent this week which describes how anchor text in links may be used to increase the relevancy ranking of a page pointed to by that anchor text. The patent was originally filed in 2002, and it discusses how anchor text might work while naming the Altavista search engine as a possible … Read more
You go to a search engine and type some query terms in the search box. A list of results is returned by the search engine, and you visit a link to one of the results that appear. Looking through the page, you may not see your query terms on the page itself. Why would the … Read more
How Does Anchor Text Indexing Work? How does a search engine use information from anchor text in the links pointing to pages? Why do some pages have more frequent crawling rates than other pages? How might links that use permanent and temporary redirects be treated differently by a search engine? A newly granted patent from … Read more
A newly published Yahoo patent application describes a couple of ways to filter out some of the URLs that it might crawl, to keep those pages from being indexed and presented to searchers. Those URLs are referred to in the patent filing as transient links because they change from visit to visit, often because they … Read more