Fake Business Spam Detection in Local Search at Google The ultimate goal of any spam detection system is to penalize “spammy” content. ~ Reverse engineering circumvention of spam detection algorithms (Linked to below) Four years ago, I wrote a post about a Google patent titled, The Google Rank-Modifying Spammers Patent. It told us that Google … Read more How Google May Respond to Fake Business Spam
Do Search Click-throughs help rank pages at Google? In a recent article at Search Engine Land, we were told that Google Posts That Local Results Are Influenced By Clicks, Then Deletes That. It caught my attention and had me investigating further. Patents Involving Search Click-Throughs Influencing Search Results It made me recall three patents that … Read more Do Search Click-Throughs Help Determine Where a Page Ranks?
A Local search Google patent granted this week targets map spammers, who submit information about businesses to Google Maps, in a manner referred to as keyword stuffing, or more specifically keyword-stuffed business names. The patent attempts to find words submitted by business owners as titles for business names that trigger a surprisingness value for combinations … Read more Google Fights Keyword-Stuffed Business Names Using a Surprisingness Value
This morning, I ran across the news article Google reportedly kills plan to let retailers send notifications in Maps, and I knew exactly what the story was about, without reading past the headline, because I had noticed a patent application that came out on the 20th that described the location-based service in question. As the … Read more Invasive Google Location-Based Service Cancelled
On June 23, 2015, Uber Technologies assigned 9 patents to Microsoft, in a transaction that was recorded at the United States Patent and Trademark Office (USPTO) on August 18, 2015. These patents and their abstracts are listed below, and they link to full copies; all of them are related to Mapping, which was an area … Read more Uber Assigns Nine Mapping Patents to Microsoft