Learn SEO Directly from the Search Engines
What is a Media Consumption History Google published a foreign patent at WIPO today that has an interesting perspective to it. When someone performs a search that involves a specific entity, their search may be influenced by the search engine’s knowledge of their past interactions with content involving that entity, or their media consumption history. … Read more
Google was granted a patent last week that looks like it might have been among the company’s earliest patents filed. It involves showing television programs (News Programs to be more exact) and showing web pages relevant to the transcripts of the shows being presented to viewers in a second screen set. The details of this … Read more
Did Google sidestep a lawsuit with an acquisition of patents involving electronic phone payments? One initiative that Google has been hard at work on is making it easy for people to make payments electronically by phone. The Google Wallet has been available as an Android app on some phones, and it looks like it’s been … Read more
Unlike Web pages, there are no links in books for Google to index and use to calculate PageRank. There’s no anchor text in links to use as if it were metadata about pages being pointed towards. Books aren’t broken down into separate pages with a somewhat independent existence of their own the way that Web … Read more
Back in 2005, Google filed a patent application on Ranking video articles which gives some insights into Google’s future plans for what they might do with video, and some of the possible ranking algorithms they would consider using. Google Video search went live in January of 2005. Its focus was on helping people find videos … Read more