Paid Search Archives - SEO by the Sea ⚓

Location Extensions Augmented Advertisements

04/28/202106/14/2019 by Bill Slawski

Google Has Filed A Patent for Location Extensions to Geographical Paid Ads When a Google Patent uses the word “Content,” they often mean advertisements, rather than just the content on a website. That was true when I wrote about a Google patent about combining advertisements and organic results in the post Google to Offer Combined … Read more

Google to Offer Combined Content (Paid and Organic) Search Results

04/28/202106/07/2018 by Bill Slawski

Google Introduces Combined Content Results This new patent is about “Combined content. What does that mean exactly? When Google patents talk about paid search, they refer to those paid results as “content” rather than as advertisements. This patent is about how Google might combine paid search results with organic results in certain instances. The recent … Read more

Google Targeted Advertising, Part 1

04/28/202101/20/2018 by Bill Slawski

One of the inventors of the newly granted patent I am writing about was behind one of the most visited Google patents I’ve written about, from Ross Koningstein, which I posted about under the title, The Google Rank-Modifying Spammers Patent It described a social engineering approach to stop site owners from using spammy tactics to … Read more

Google Knowledge Panel Ads

05/06/202111/10/2014 by Bill Slawski

Knowledge Panel Ads Involve Entity Action Pairings In the start of a patent granted at Google from this past September, Entity-based searching with content selection, we’re told that: Implementations of the systems and methods for entity-based searching with content selection are described herein. The phrase “content selection,” when it appears in Google patents, doesn’t often … Read more

Google’s Second Most Important Algorithm? Before Google’s Panda, there was Phil

06/20/202107/08/2011 by Bill Slawski

They named the project Phil because it sounded friendly. (For those who required an acronym, they had one handy: Probabilistic Hierarchical Inferential Learner.) That was bad news for a Google Engineer named Phil, who kept getting emails about the system. He begged Harik to change the name, but Phil it was.
– Steven Levy, In The Plex: How Google Thinks, Works, and Shapes Our Lives.

How does Google decide which Adsense advertisements to show on which Web pages? How do they avoid showing inappropriate advertisements on those content pages? How does the document classification system they use to power those decisions work, and has its use been expanded beyond Google’s advertising system?