When Optimizing for SEO and the Semantic Web, Don’t Forget Your Audience

When you optimize a site for the HTML Web and the Semantic Web, you’re performing two different tasks that can complement each other, and both of them can be very helpful. But not if you forget whom you’re doing it for. I had an opportunity to watch a Webinar a couple of weeks ago, and … Read more When Optimizing for SEO and the Semantic Web, Don’t Forget Your Audience

How I Came to Love Entities and Start Doing Entity Optimization

My Inspiration for Doing Entity Optimization on Sites One of the sites that inspired me to do entity optimization on sites is Baltimore.org, at the time for the Baltimore Area Convention and Visitors Association, and has since been rebranded to the more memorable, “Visit Baltimore.” Back in 2005, the Association told us that they wanted … Read more How I Came to Love Entities and Start Doing Entity Optimization