Learn SEO Directly from the Search Engines
Will search personalization transform search engines from keyword-driven finders of information to sources of recommendations that attempt to understand and match the intent behind searches?
A newly published patent application from Google describes how a combination of different types of Google-generated profiles associated with a searcher might influence the results that they see. The description in the patent filing is substantially the same as some I’ve written about in the past involving personalization from Google, in my 2006 post Google … Read more
I originally wrote the following article a couple of years ago for publication at Website Magazine. It presents one way of thinking about the evolution of search and search engines, and I thought it might be a good idea to share it here as well. I’ve added a few very minor updates to the article. … Read more
When you start typing a query into a search box at many search engines, you may see a dropdown appear under the search box, which offers selectable suggestions for query terms even before you may have finished typing. These predictive search suggestions may also provide alternative URLs for web pages if you are typing the … Read more
In November of 2009, Google announced changes to the way people search when logged into their Google Accounts, in an Official Google Blog post titled SearchWiki: make search your own. The changes allowed searchers to move search results up in rankings that they see when searching for specific queries, suggest new pages for searches for … Read more
A woman says to a man, “It’s cold in here.” The man puts his arms around her and holds her. He could have turned up a thermostat, or brought her a sweater, or asked her if she wanted to go somewhere warmer. But imagine that the man and woman are in a relationship and have … Read more