How Google Might Ignore Insignificant Query Terms

insignificant query terms

Some terms in a query might be considered insignificant query terms. The most important step in doing keyword research is entering a keyword phrase into a search engine like Google, and see what results show up, and trying to understand why the pages that appear within results are there. If you can’t do that, then … Read more How Google Might Ignore Insignificant Query Terms

How a Search Engine might Weigh Anchor Text Relevance Differently

anchor text relevance

One of the things that’s clear about how search engines work is that when they find a link pointing to a page using certain anchor text, that page might be seen to be a little more relevant for the text found in that link. Google pointed out that about anchor text relevance in one of … Read more How a Search Engine might Weigh Anchor Text Relevance Differently

How Google May Boost Search Rankings for Document Category Keywords

document category keywords

Can Document Category Keywords Boost Search Rankings? Imagine that Google assigns categories to every webpage or website that it visits. You can see categories like those for sites in Google’s local search. Now imagine that Google has looked through how frequently certain keywords appear on the pages of those websites, how often those pages rank … Read more How Google May Boost Search Rankings for Document Category Keywords

How a Search Engine Might Weigh Pages with Relevant Annotations Higher in Search Results

relevant annotations

Relevant Annotations One of the words that often appears when someone describes how search engines work is relevance. A search engine attempts to show searchers web pages and other results that might be relevant to the words that they used when they perform a search. Yet, there are a number of different ways that you … Read more How a Search Engine Might Weigh Pages with Relevant Annotations Higher in Search Results