Learn SEO Directly from the Search Engines
Some terms in a query might be considered insignificant query terms. The most important step in doing keyword research is entering a keyword phrase into a search engine like Google, and see what results show up, and trying to understand why the pages that appear within results are there. If you can’t do that, then … Read more
Relevance matters to each of us daily. It enables us to focus on the things that are important in our lives. It’s something that each of us learns about every day, and have been since around the time that we first learned to crawl, but not necessarily consciously. Relevance and Evidence I first began purposefully … Read more
One of the things that’s clear about how search engines work is that when they find a link pointing to a page using certain anchor text, that page might be seen to be a little more relevant for the text found in that link. Google pointed out that about anchor text relevance in one of … Read more
Can Document Category Keywords Boost Search Rankings? Imagine that Google assigns categories to every webpage or website that it visits. You can see categories like those for sites in Google’s local search. Now imagine that Google has looked through how frequently certain keywords appear on those websites’ pages, how often those pages rank for certain … Read more
Relevant Annotations One of the words that often appears when someone describes how search engines work is relevance. A search engine attempts to show searchers web pages and other results that might be relevant to the words that they used when they perform a search. Yet, there are a number of different ways that you … Read more