Would Google Offer Embedded Search Links to Site Owners?

Many advertising services on the Web that offer contextual search link services, which identify terms on a site and embedded search links within them pointing to advertisers’ pages. A Google patent granted earlier this week describes how website publishers could identify parts of their pages that they would allow links on from Google, which would … Read more

Paid Search Results and Query Expansion using Synonyms and Related Concepts

Search for “cheap cars” at Yahoo in the future, and you might see web search results and paid search results for terms like “job searches” or “bicycles” in the future, according to a recently published Yahoo patent application. If you’ve been keeping a close eye on Google search results lately, you’ve possibly noticed that sometimes … Read more