Six years ago, Google started showing sitelinks for the top results for any queries. In a recent Google live experiment, Google started showing expanded sitelinks in search results with tabs above those sitelinks showing categories. These experimental results were written about last week by the team at SEO Consult, in the post Google’s New SERP … Read more How Google Might Determine Web Page Categories
There are many advertising services on the Web that offer contextual search link services, which identify terms on a site and embed links within them pointing to advertisers’ pages. A Google patent granted earlier this week describes a way that web site publishers could identify parts of their pages that they would allow links on … Read more Would Google Offer Embedded Search Links to Site Owners?
With more than 3 billion search queries a month, a search engine like Yahoo might be tempted to take a close look at, and analyze the data it receives in its search logs. That data might tell it what people tend to search for at different times of the day, and different days of the … Read more A Time and Season for Search: How Data Mining Can Influence Search Advertising
Search for “cheap cars” at Yahoo in the future, and you might see web search results and paid search results for terms like “job searchesâ€ or â€œbicycles” in the future, according to a recently published Yahoo patent application. If you’ve been keeping a close eye on Google search results lately, you’ve possibly noticed that sometimes … Read more Paid Search Results and Query Expansion using Synonyms and Related Concepts
I remember reading a Stephen King novel a few years back, and getting to a point where one of the characters in the book grabbed a coke to quench his thirst. There was no reason to mention a brand name in the story – it didn’t add to the plot, it didn’t make the story … Read more Google on Measuring Impressions of In-Game Advertisements