Google’s Paid Search Human Evaluators

A newly granted patent from Google provides details on how human evaluators may evaluate advertising from Google… Last September, Scott Huffman, leader of Google’s Search Evaluation Team, told us about efforts behind the scenes to measure and improve the quality of Google’s search results in a post at the Official Google Blog titled Search evaluation … Read more

Are Two Queries Better Than One in Targeting Search Advertisements?

When you perform a search on Google, you’ll often see “sponsored links” at the top and to the right of your search results. Advertisers can bid to have their advertisements appear with search results through Google’s Adwords program. When an advertiser creates an ad for the Adwords program, they attempt to choose the keywords that … Read more