I remember reading a Stephen King novel a few years back, and getting to a point where one of the characters in the book grabbed a coke to quench his thirst. There was no reason to mention a brand name in the story – it didn’t add to the plot, it didn’t make the story … Read more Google on Measuring Impressions of In-Game Advertisements
A newly granted patent from Google provides details on how advertising from Google may be evaluated by human evaluators… Last September, Scott Huffman, leader of Google’s Search Evaluation Team, told us about efforts behind the scenes to measure and improve the quality of Google’s search results in a post at the Official Google Blog titled … Read more Google’s Paid Search Human Evaluators
Google’s advertising model goes beyond the Web to places like televison. Yesterday, the Official Google Blog ran a post on TV advertising through Google, Tuning in to TV data, which told us that they are gauging interest in ads shown on TV by whether or not viewers change channels during commercials. A video featuring Google’s … Read more Measuring Google TV Advertising and Privacy
When you perform a search on Google, you’ll often see “sponsored links” at the top and to the right of your search results. Advertisers can bid to have their advertisements appear with search results through Google’s Adwords program. When an advertiser creates an ad for the Adwords program, they attempt to choose the keywords that … Read more Are Two Queries Better Than One in Targeting Search Advertisements (or Search Results)?
If you were an advertising network, interested in presenting ads on a social network, what kind of advertising model might you come up with to offer the owners of that network, that might encourage people to advertise upon that site? A recent patent application from Google explores using social profile information from members of a … Read more How Google Might Advertise on Social Networks