How Google Might Make Better Synonym Substitutions Using Knowledge Base Categories

synonym substitutes

How Google May Use Synonym Substitutions to Rewrite Queries A couple of months ago, I wrote about a Google patent that involved rewriting queries, titled Investigating Google RankBrain and Query Term Substitutions. There’s likely a lot more to how Google’s RankBrain approach works, but I came across a patent that seems related to the patent … Read more

How Google May Transform Queries into Trigger Queries

Trigger Queries

Trigger Queries are Queries that return specific responses from a search engine, such as specific rich results depending upon the trigger. Recently I wrote about Google’s Enriched Results Patent, where Google looked at query terms searched for, and for some of them, the search engine returned special “enriched” search results that showed off things such … Read more

Searching with Pronouns: What are they? Coreferences in Followup Queries

At Google’s 15th anniversary celebration last summer, shortly after Hummingbird was introduced, Tamar Yehoshua, Google VP of Search, showed us conversational search at Google by first demonstrating a query asking for “pictures of the Eiffel Tower,” and then following up with the query “How tall is It?” In that second query, Google had to not … Read more

Google Enriched Results Patent

google enriched results

I’ve been exploring some of the different search results that we see at Google, including things such as rich snippets and question-answering results, and came across a couple of patent filings from Google that describe something called “Enriched Results.” You’ve seen enriched results before. As the first of the patent filings tells us, these results … Read more