Learn SEO Directly from the Search Engines
Some patents and some white papers focus upon search queries, and how a search engine might respond to what a searcher might be looking for, and help to fulfill the informational and situational needs they might have.
It is often tempting to think of search queries in terms of the intent behind them, whether they are informational, transactional or navigational. I recommend that people read the paper A Taxonomy of Web Search by Andrei Broder (who is now at Google) to learn more about the intents behind Search Queries.
With the Web becoming more Semantic and being more about finding entities, it’s possible that looking at search queries to see if they trigger the appearance of an answer box or a featured snippet will become more common.
Fuzzy Pinyins at Google I had a chance to spend a little time with Ian McAnerin at the New York SES before his near brush with a Fiery Explosion!. He briefly mentioned some of the challenges facing search engines in China, including the use of simplified Chinese characters. Ian is one of the speakers who … Read more
Multi-Stage Query Processing at Google Deciding how a term or phrase is used in the context of a page can help decide how relevant that page is for a query from a searcher. A patent application from Google this week looks at ways to consider the context of those words. It also describes a multi-stage … Read more
A patent application published this morning doesn’t involve ESP but attempts to anticipate what searchers are looking for. In addition, the document has the names of some prominent Google employees on it. Anticipated query generation and processing in a search engine United States Patent Application 20050283468 Published: December 22, 2005 Filed: June 22, 2004 This … Read more